I hope you all had a wonderful Thanksgiving. The next paragraph is something I’m thankful for…
A Local Hero
On October 27, 1962, Major Rudolf Anderson Jr. took off in a U-2F from McCoy Air Force Base in Orlando, Florida. A few hours into his mission, he was shot down by a surface-to-air missile near Banes, Cuba. Anderson was the only casualty by enemy fire during the Cuban missile crisis. He was born and raised in Greenville, SC and earned the rank of Eagle Scout from Boy Scout Troop 19. He graduated from Greenville High School and earned a bachelor’s degree from Clemson University in 1948. Major Anderson played a very large role in our country’s history. Here’s GVL Today:
“So how did his death potentially save millions of lives? Anderson’s death made leaders on both sides realize that the crisis was “rapidly spiraling out of their control.” Unless they wanted a nuclear war, they had to end it.
The story as we all know it ends with “a top-secret deal” and a peaceful end to the thirteen-day standoff. Without Major Rudolf Anderson, things could have ended much differently.
Anderson is now buried at Woodlawn Memorial Park, and Cleveland Park features his memorial to remind us that it was a Greenvillian who potentially saved us all from a devastating nuclear war.”
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Placebos
I think I was in high school when I first heard about placebos during a psychology class. The idea that the mind could be “tricked” by an inert tablet like a sugar pill is fascinating.
From the Atlantic’s book summary of The Magic Feather Effect: The Science of Alternative Medicine and the Surprising Power of Belief, by Melanie Warner
“Henry Beecher was a professor at Harvard who joined the U.S. Army during World War II and served as a doctor on battlefields in Italy. There, in makeshift field hospitals, he saw countless soldiers arrive with broken bones jutting through the skin, lacerations, and assorted “penetrating wounds.” Despite their trauma, three-quarters of them reported only slight to moderate pain, or none at all. Back home, where Beecher worked as the chief anesthesiologist at Massachusetts General Hospital, he’d seen civilians with similarly severe injuries display far greater levels of distress. Intrigued by this discrepancy, Beecher reviewed his data and found that 83 percent of civilians requested pain relief upon arriving at the hospital, whereas only 32 percent of soldiers did.”
Beecher thought the soldiers may have perceived the hospital as their “ticket to safety”.
“Beecher found himself considering the possibility that anytime he gave painkillers, part of the resulting relief was not from the drugs themselves, but from the patients’ conviction that they were going to feel better. Compelled by this logic, he set up the first program to study placebo effects and in 1955 published “The Powerful Placebo.” He reported that in a sample of more than 1,000 patients, placebos relieved the symptoms (not only pain) of a full 35 percent.” (The Atlantic)
But it gets even better…
Here’s Tom Whitwell in his post 52 Things I learned in 2019:
“Placebos are so effective that placebo placebos work: A pain cream with no active ingredients worked even whennot used by the patient. Just owning the cream was enough to reduce pain. [Victoria Wai-lanYeung]”
Amazing!
Ever been prescribed Obecalp?
“Obecalp is a real placebo; nothing more than an inert powder stuffed in a colorful capsule, a sugar pill. As a matter of fact, Obecalp is placebo spelled backwards, and all pharmacists who get a prescription for it will know what to do. The name “placebo” comes from the Latin word meaning ‘to please’.” (Web MD Blog)
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Incentives
The link between incentives and behavior is undeniable. Next year I plan on writing a longer piece about this. Here’s a great example…
From Audio’s Opportunity and Who Will Capture It by Matthew Ball (H/T Ben Evans):
“Engagement-based monetization is arguably more fair. Consider, for example, that the Beatles’ Yesterday and Psy’s Gangnam Style would each generate $1 when sold on iTunes, even if the former was played 2,000 times over ten years and the latter 30 times in the month it was bought and then never again. But the more that business models change, the more that incentives and content change, too.
To support engagement-based monetization, Spotify and its label suppliers had to define engagement. And they chose to do this on a per stream basis with a minimum stream time of 30 seconds (to avoid accidental plays, track skipping, etc.). However, this meant that a 10-minute track, five-minute track and 31-second track generated the same royalties.
So as the music industry has transitioned the majority of its revenues from CDs and downloads to streaming, major artists have relentlessly shortened and split their tracks. Why release a five-minute song if you can make it a two and a half-minute song that’s played twice? Or two different two and a half-minute songs? This meant artists had yet another reason to reduce track lengths”